Kairo

Precision in Motion.

PROJECT

Self-Initiated Brand Concept

ROLE

Brand Designer / Art Director

Summary

KAIRO is a self-initiated brand identity concept for a fictional industrial robotics and automation company. Built around “Precision in Motion,” the project combines an original geometric logo, bold typography, and a distinctive diagonal graphic language. The identity extends across corporate stationery, annual reports, website concepts, and advertising, with AI-generated imagery and mockups supporting the industrial art direction.

FOCUS

Brand Strategy · Identity · Corporate Collateral · Digital · Campaign

BRAND IDENTITY

CORPORATE COLLATERAL

DIGITAL EXPERIENCE

CAMPAIGN

MERIDIAN

Personalized wealth management.

PROJECT

Self-Initiated Brand Concept

ROLE

Brand Designer / Art Director

SUMMARY

MERIDIAN is a self-initiated, AI-assisted brand identity concept for a fictional private wealth-management firm. Guided by “Clarity for what comes next,” the visual direction combines a navigation-inspired symbol, refined serif typography, and a restrained navy, ivory, and brass palette. Applications span stationery, editorial publications, digital concepts, campaigns, and environmental signage, exploring a consistent identity built around clarity and long-term perspective.