CocoNene

Building a visual language for a Hawaiʻi lifestyle brand.

TENURE

2018–2025

ROLE

Product & Graphic Designer

SUMMARY

FOCUS

From 2018 to 2025, I worked as a Product & Graphic Designer for CocoNene, a Hawaiʻi-based lifestyle and gift brand. My work spanned brand identity, product design, illustration, surface patterns, and production artwork across a wide range of consumer products. I designed the CocoNene logo and developed original artwork that was applied across multiple product categories, helping establish a consistent and recognizable visual language for the brand.

Brand Identity · Product Design · Illustration · Surface Design · Production

BRAND IDENTITY

PRODUCT DESIGN & VISUAL LANGUAGE

Picture Frames

Ornaments

Gift and Souvenir Collection

PRODUCT DEVELOPMENT

Mockups

Original concepts, surface graphics and production artwork developed for application across apparel, accessories and lifestyle products.

VISUAL LANGUAGE / ARTWORK SYSTEM

A flexible library of original illustration, pattern and graphic assets developed to maintain a recognizable visual identity across diverse product categories.