Building a visual language for a Hawaiʻi lifestyle brand.
TENURE
2018–2025
ROLE
Product & Graphic Designer
SUMMARY
FOCUS
From 2018 to 2025, I worked as a Product & Graphic Designer for CocoNene, a Hawaiʻi-based lifestyle and gift brand. My work spanned brand identity, product design, illustration, surface patterns, and production artwork across a wide range of consumer products. I designed the CocoNene logo and developed original artwork that was applied across multiple product categories, helping establish a consistent and recognizable visual language for the brand.
Original concepts, surface graphics and production artwork developed for application across apparel, accessories and lifestyle products.
VISUAL LANGUAGE / ARTWORK SYSTEM
A flexible library of original illustration, pattern and graphic assets developed to maintain a recognizable visual identity across diverse product categories.