NOVA

Building a visual language for a Insurance Brand

PROJECT

Self-Initiated Brand Concept

ROLE

Brand Designer/Art Director

SUMMARY

NOVA Health is a self-initiated, AI-assisted healthcare communications concept focused on making complex member information more approachable. Built around “Health, made clearer,” the project combines navy and teal, organic graphic elements, and welcoming lifestyle imagery. Member guides, enrollment brochures, newsletters, informational flyers, and campaign concepts explore how a cohesive visual system can organize detailed content across print and digital formats.

FOCUS

Brand Strategy · Identity · Corporate Collateral · Digital · Campaign

BRAND IDENTITY

CORPORATE COLLATERAL

Member Guide

Pamphlet

Magazine

VISUAL LANGUAGE / ARTWORK SYSTEM